For outdoor brands, measuring the impact of everything from technical gear and hardgoods to performance apparel can be challenging. Worldly is proud to announce our partnerships with the Outdoor Industry Association (OIA) and the European Outdoor Group (EOG). These collaborations offer the industry the opportunity to align on standards of measurement, reporting, and production. With many brands already engaging with all three entities, the harmonization will enable outdoor businesses to consistently measure, benchmark, and progress using a standard measurement system.

The relationships among Worldly, OIA, and EOG provide the outdoor industry the opportunity to prioritize the tools and solutions it needs most. We’re optimistic that this repository of reliable primary data and leading industry measurement and analytics tools can help spearhead more sustainable production. In addition, we look forward to expanding product and material categories with insights from industry leaders. Facilities using Worldly can continue to provide valuable data to the brands they work with, while forging stronger business partnerships.

Just like the outdoor industry, sustainability measurement continues to evolve. Materials are more advanced and technical. Enthusiasts increasingly look for brands that match their environmental and social values. With Worldly, smaller brands have a unified view of their value chain and can take responsibility for their entire impact – from carbon emissions to working conditions, materials to products, and stores. With resources through OIA, EOG, and Worldly, they have the expert guidance and support to make decisions based on their unique needs and product lifecycle.

For example, EOG’s grant program is furthering brands’ ability to measure and take action, providing businesses that want to make a difference free access to the Worldly platform. Equip Outdoor Technologies, Halti, INTERSPORT IIC, and ORTOVOX are among the companies that have already participated in the program to expand their sustainability initiatives.

Committing to climate positive

Through OIA’s Climate Action Corps, outdoor brands are banding together and committing to be the first climate positive industry by 2030. Being climate positive means reducing your greenhouse gas emissions in line with a science-based target (SBT) that addresses all scopes, removing even more GHG from the atmosphere than you emit, and for broader systemic change. Brands in the coalition have ambitious goals, and with the right tools, they can get there.

As a founding member of the Climate Action Corps, NEMO Equipment is paving the way for broad industry progress using Higg tools.

Today, over 150 brands and retailers from OIA and EOG’s combined member base are utilizing the Worldly platform to help them with their sustainability goals and initiatives in the outdoor industry.

Together, we are excited to further empower the outdoor industry in their impact goals, and we look forward to seeing these partnerships grow.