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Worldly Acquires GoBlu to Connect Fragmented Industry Data and Accelerate Progress Across Global Supply Chains
Acquisition advances Worldly’s vision to create a unified ecosystem for tracking social and environmental performance across consumer goods supply chains — enabling businesses to reduce risk and take measurable action at scale.
SAN FRANCISCO & HONG KONG — October 9, 2025 — Worldly, the leading sustainability data and analytics platform serving more than 40,000 manufacturers, brands, and retailers, today announced a major step toward connecting the consumer goods industry’s fragmented sustainability systems — the acquisition of GoBlu, creators of The BHive®, the industry’s leading platform for chemical inventory management, traceability, and compliance.
The acquisition brings GoBlu’s technology, team, and expertise into the Worldly platform, creating the foundation for the first unified system that connects chemical compliance data with verified environmental performance across consumer goods — transforming how the industry manages sustainability and supply chain risk.
“There’s extraordinary innovation happening across the consumer goods industry, but too often in isolation. At Worldly, we see an opportunity — and have a responsibility — to connect these efforts and create a unified and centralized ecosystem that brings transparency and helps brands and manufacturers act faster and more effectively. Acquiring GoBlu and bringing The BHive® into our platform is an important step toward that vision.”
The Challenge: Fragmented Data Is Slowing Industry Progress
Brands and retailers today rely on multiple data platforms to manage different parts of their sustainability and risk programs. Many use Cascale’s Higg Index suite of tools—developed in collaboration with Worldly—for core sustainability objectives. Yet fragmentation across chemical management, traceability, and carbon accounting persists, leading to inefficiency and repeated data requests to factories. With strategic acquisitions like GoBlu, Worldly is executing its vision to eliminate this fragmentation and create a more unified, efficient system for the entire industry.
The Vision: Unified Intelligence Across the Sustainability Data Landscape
By combining GoBlu’s The BHive® with Worldly’s environmental data infrastructure, the industry will, for the first time, be positioned to connect what chemicals are used with how they affect environmental performance.
This integration will enable:
- A unified view of compliance and impact at both facility and brand levels
- Streamlined data collection that reduces reporting burdens for suppliers
- Advanced analytics and AI-driven insights that help customers spend less time reconciling data and more time driving measurable progress
Customers of both Worldly and GoBlu will experience no immediate changes to their existing solutions. GoBlu will operate as a business unit within Worldly, led by its founder and managing director, Lars Doemer, and all GoBlu employees will join Worldly’s team. The BHive® platform will continue to serve existing customers with no immediate changes, while benefiting from Worldly’s global infrastructure and support. Over time, deeper integrations will unlock new capabilities and insights across both customer bases.
“Joining Worldly enables GoBlu to scale our mission faster and further. Together, we’ll provide the industry with the transparency, usability, and intelligence it needs to make real progress.”
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